This is far superior to any other content. Click here to download for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation So there are some things we often repeat when talking about content, and not all content is created equal. Create content for content Poor or even fair content can't produce great results. This should be obvious. click to tweet This is not only obvious, but proven. Long-form,
well-written content fax number list gets more likes, shares, and traffic than short-form SEO keyword-packed content. Shares-by-Content-Length_OK-Dork (sauce) This is not to say that you need content without keywords and SEO optimization. As Google gets smarter with AI and machine learning, the demand for content that also has good SEO has skyrocketed and will continue to do so. This is why SEO companies that do it right are doing so well. Content is king now more than ever. However, that phrase is misleading. Content is important because users
want great content. Google and other search engines are becoming more sophisticated to serve these users better. Areas with a lot of keywords that don't respond well to customer searches and, as a result, have a high bounce rate won't rank well. Paginated articles or sites with huge pop-ups that need to be closed to view the content will rank lower. Tricks that worked five or three years ago now lead to penalties, loss of rank, and even deindexing if the problem is severe enough. Most people in or around the industry know this as a fact, yet the deluge of poor content continues. The reason may be the all too common phrase “content is king”. The phrase "content is king" should be changed to: Really helpful, well-written content is king. click to tweet