In 2020, when the epidemic in Europe began to spread, I once received an email from the Berlin cinema Yorck kinogruppe about a fundraising event jointly launched by 36 Berlin independent cinemas. In order to survive the government’s announced blockade policy, they had to Seek donations from supporters. But what they didn't expect was that the involuntary closure would not be the first, with the authorities re-announced after a brief opening, and German cinemas have been forced to close for 324 days over the past two years. This means that employers of countless independent movie theaters need to pay rent, salaries and even loans without profit.
Even if the government provides emergency compensation measures, it does not mean that they can sleep peacefully. Because the epidemic is changing banner design the way humans watch movies, the growth of streaming has been accelerated under the lockdown policy, and filmmakers have realized that cinemas are no longer the only option for premieres. These are issues that have been repeatedly mentioned over the past few decades. : "Is the movie dead?" or "Is the movie theater going to die?" AP18099511140512 Photo Credit: AP / Dazhi Image Yorck Kino Cinema in Berlin 2017 In 2022, after Europe bids farewell to the haze of the epidemic and moves towards full opening, the market is telling us the answer.
A German NDR report pointed out that people's consumption power for movie theaters, theaters and concerts is weakening, although the specific reasons are still uncertain. However, at the moment, it may be the economic pressure brought by inflation and the Russian-Ukrainian war that makes people have to think about reducing spending, or the increase in ticket prices is prohibitive, or it may be that the summer weekends are already crowded. To occupy the full, although the real reason still needs to pass the research of time, but in any case the weakening of cultural consumption power is a fact.