Actual replay! A Guide to Avoiding Pitfalls in Key illustrator artwork service Visual Design for Large-scale Events graphic design Created at: 0 When designing the main visual of an event, the designer is often most concerned with visual expression, and spends a lot of energy on the demand background, creative ideas, style positioning, and visual exploration, and strives to make the design more intense and stunning.
However, the brand communication of super-large events often involves the linkage and collaboration of multiple channels, teams and businesses. Therefore, in addition to visual expressiveness, designers need to consider the scalability and reusability of the main visual design , so that different teams can maintain brand consistency in different business scenarios. Past recaps: Taking 99 Charity Day as an example, during the 10-day event, CDC and Tencent Charity linked dozens of Tencent internal products (Honor of Kings, Tencent News, etc.), more than 7,000 charitable organizations, more than 1 caring enterprises, online Co-dissemination online and offline.
Based on the learning of the past few years, we have summed up the 4 steps of the main visual production of the event, hoping to help you better complete the design and implementation of large-scale events. Actual replay! A Guide to Avoiding Pitfalls in Key Visual Design for Large-scale Events Step 1 Sort out the scenarios: Inventory and extract core scenarios A good main vision needs to be widely used in various scenarios, continuously strengthen the user's brand perception,